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Know your Numbers Cold Now more than ever you need to know how cash in moving in and out of your agency. What is your monthly burn rate? How many days of cash do you have on hand? What’s that number if revenue cuts in half? …..what if it goes to zero? Why is is so important? No your revenue won’t go to zero, but knowing your runway in a…  Read more

Running a digital marketing agency requires you to have money on hand to make more of it. While bringing in new and retaining old clients sounds like the best fix, it takes a little more managerial flex than that. Remember, cash is king. You need it to operate and grow your agency now and in the future. Let’s start by examining the root of capital needs: working cash flow. It’s…  Read more